Thursday , 5 December 2019

Purity SubZero Eliquid Review

Purity SubZero Eliquid Review

I’m just going to throw in a little disclosure here before I get started with my Purity eliquid review – I’m a little biased. I used Purity eliquid many, many years ago, about five or six years ago (I think), back when they were called Halo. At the time, I remember trying Belgium Cocoa and Tribeca. Back then, however, it was MTL – mouth to lung liquid – either a 50/50 VG/PG split, or 60/40. It was quite a long time ago, I can’t remember exactly.

I do remember loving the liquids I tried, on the other hand, and frustratingly, I couldn’t buy more at the time. They had been sent to me by a client who owned a website for American vape reviews. He would send me the products, I would write down what I thought about them and take some photos, and he would post them on his wonderful little website. I guess I was a bit of a vape reviewer before I even knew I was a vape reviewer. Back then I just used to get excited about my amazing American vape freebies. (Sorry, not sorry!) I wasn’t a full time blogger back then.

Anyway, Halo eliquid, or Purity eliquid as they are now known, was one of the very first liquids I had the pleasure of trying. And what a pleasure it was. I pined after that big glass bottle of Belgium Cocoa once it was empty, searching every now and again to see if I could spot the American bottles over here in the UK. My searches were in vain. I gave up.

That was until a few weeks back! I can’t remember who it was, but someone posted something about Purity eliquid – Belgium Cocoa on Twitter. Could it be? Was it the same liquid? I took a closer look … It WAS! It was the same liquid, same branding, but just a slightly different name.

Purity SubZero Eliquid Review

As though it were written in the stars, Purity then got in touch with little old me to see if I wanted to review some of their eliquids.

YES, YES, YES! Gimme!

This time, it wasn’t mouth to lung vape liquid I tried. It was sub ohm liquid. I got a range of tobacco, menthol, fruity and dessert flavours, and for the purposes of this Purity eliquid review, we’re going with SubZero – X Strength Menthol.

Purity SubZero Eliquid Review – X Strength Menthol

I’m not the biggest fan of menthol flavoured eliquid, and that’s why I didn’t review this one on camera. It would just have been a ten minute long video of me pulling weird faces and coughing my guts up. I can’t get used to the way menthol vapes feel at the back of my throat, which is quite odd seeing as when I smoked actual cigarettes, I smoked the kind with the push-button in the filter. More often than not, I would smoke them with the button pushed – menthol. Yet I can’t stand menthol liquids. Weird, right?

Purity SubZero Eliquid Review

I did pass this SubZero over to a menthol vaper to try, and I also gave it a little try for myself. These were our thoughts …

The website states:

“An e-liquid that exhibits an intense, cool mint effect more powerful than any of our other menthol flavours. With its superior vapour production and a glacier-fresh finish, you can chill with the frigid flavour of SubZero all day.”

Oh great, throw me in at the deep end with the most powerful menthol you’ve got … Sorry, I’m not complaining or anything, but I’m seriously expecting this liquid to blow my brains out. I figured I would try the liquid on the Aspire Cleito EXO tank – great for flavour, not so great for vapour production. I figured that would be a great place to start with a menthol I wasn’t sure I would like …

Purity SubZero Eliquid Review

It smells really nice. Let’s start with that. I’ve opened the bottle and I’m taking a deep inhale. I think it smells a little bit like Foxes Glacier Mints. I love those.

I poured the liquid into my tank – the Aspire Cleito EXO tank, and I used it on my Aspire Archon at 55 watts (to start with) on a 0.16 ohm coil.

It really does smell lovely.

I waited the obligatory ten minutes for my coil to prime, and then I started vaping with it. Let’s start with the flavour …


This liquid doesn’t taste like it smells. I thought the smell was quite muted – very much like Foxes Glacier Mints. The taste, on the other hand, isn’t quite as muted. It’s actually quite a powerful menthol flavour. More Spearmint Polo than Glacier Mint on the inhale, but with a bit of a eucalyptus about it … I think? Yep, definitely eucalyptus on the exhale. Breathe in and you have a spearmint hint, breathe out and you’re eating Airwaves chewing gum, which, for the record, I don’t like.

Purity SubZero Eliquid Review

It really grabs you by the back of the throat, that’s all I’m saying. It also cleared my slightly bunged-up nose. Thanks for that, Purity Eliquid! I was starting to get a little annoyed with the whistle from my left nostril.


I can’t find anywhere on the box OR bottle that states what kind of VG/PG split the liquid is, just that it is “high VG”. That annoys me. After looking on various websites, I can see that it is a 70/30 VG/PG liquid.

Also: I received my shipment of Purity liquids BEFORE the TPD special measures came in, so only *some* of my boxes have the appropriate warning labels, etc. The SubZero one wasn’t one of the TPD boxes. I am assuming that all boxes / bottles of eliquid sold after May 20th WOULD BE TPD compliant.

The liquids themselves are very well packaged, and very clearly labelled too, aside from the lack of VG/PG split. To be fair, you would have looked at that when you bought them I would imagine. The only reason I didn’t know what the ratio was, was because I didn’t order them. I didn’t pick my flavours. These were sent to me for review, and I didn’t have a clue what was coming.

Purity SubZero Eliquid Review – The Conclusion

Would I buy this eliquid again? Well, no. I wouldn’t. I don’t like menthol vapes.

Purity SubZero Eliquid Review

However, what I will say is that this SubZero X Strength Menthol from Purity definitely un-bunged my nose. I am happy about that, and I would most definitely turn to this if I found myself a little stuffed up again.

If you were to ask a menthol vaper whether or not they would buy this again, on the other hand, they would say yes. A couple of menthol vapers have tried this, and they’ve both been very enthusiastic about their responses. Even though I’m not a fan, I actually didn’t hate this one. It was a bit stronger and sharper than I would have liked – definitely an icy menthol over a sweet one – but if you’re a menthol enjoyer, you’ll love this. It’s got a decent flavour, and even as a non-menthol vaper, I can still appreciate that this is a nice, well-flavoured juice.

 I’m actually very surprised by how powerful it was, even at 0 mg strength. I dread to think what the 3 mg would have done to my brain!

All in all, not a bad review. Not a flavour I would have personally picked, but a decent flavour nevertheless. And as a cheeky little spoiler for the coming-soon video review – BELGIUM COCOA IS THE BEST LIQUID OF MY LIFE! Yep. Long-time love, that one.

Honest Policy: I was sent these liquids to review directly from Purity Eliquid, but here’s where I’ve found them if you want to buy them for yourself…

*Prices & info correct at time of writing. The only store I have personally used, and can therefore recommend, from this list is UKECIGSTORE.

If you have tried any of the Purity range of eliquids, please feel free to leave your review in the comments below. Also: make sure you keep your eyes peeled for more Purity eliquid reviews coming soon.

Thanks for reading and supporting best-ecig!


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